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Demanding creations, designed to adapt to
Inspired by Italian architectural motifs,
the RetroMilano Uno ring is
an invitation to travel.
THE PRIMA WATCH
The first Swiss Made Gemmyo watch,
inspired by a step-cut diamond
Gemmyo was born from a love story.
When Charif asked me to marry him, we decided to choose my engagement ring together.
Unfortunately, we felt this moment was a disappointment: the jewelers we visited offered a cold, intimidating or even obsolete experience. We didn’t recognise ourselves neither in the brands’ voices nor in the products’ prices.
We dreamed of a jeweler rigorous about know-how and quality but warm in its approach. Jewelry that would keep up with the times without being ostentatious. An honest and cheerful discourse.
Simply put, a Maison that would be proud of its creations, yet modern and well meaning in its argumentation.
Such a Maison did not yet exist.
We undertook its creation.