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History
“ Gemmyo is a story of boldness.
When Charif asked me to marry him, we decided to choose my engagement ring together in Paris where we both lived.
Unfortunately, this moment was a disappointment:
the Parisian jewelers we visited offered a cold, intimidating or even obsolete experience. We didn't recognise ourselves. Neither in the brands’ voices nor in the products’ prices.
We dreamt of a refined jeweller, proud of its French manufacturing, its rare and unusual stones, but without sacrificing fair prices or an honest and smiling approach.
An unashamedly modern Maison.
Such a Maison did not yet exist.
We undertook its creation. ”
Founder
Gemmyo is one of the few emerging jewelry Maisons born in the 21st century, and stands out for the fact - unique in this industry - that the founders had no family ties to the trade, bringing a fresh perspective to its traditions.
Pledge
Gemmyo's ambition is to offer a new vision of luxury anchored in its time, and a bold, modern alternative to the Place Vendôme brands.
100% French craftsmanship, a rarity even among the best-known jewelry brands.
The possibility of choosing a stone from a broad palette usually reserved for haute joaillerie.
A warm, personalized customer experience that counters traditional luxury codes.
An innovative business model, based on just-in-time manufacturing and exclusively in-house distribution, combining top-quality products, a reasonable ecological footprint and fair prices.
Style
The Maison explores a wide range of creative styles, from engagement rings to unisex models or one-of-a-kind haute joaillerie sets.
From revisited classics to more audacious designs, the Maison's creations are characterized by their modernity, while respecting French jewelry expertise and Swiss watchmaking technique.
Peer recognition
Gemmyo is the only young jewelry brand to have been invited to join the UFBJOP (the French association for the jewelry, gold- and silversmithing, stone, and pearl industries), the absolute reference in France and the world of jewelry.
Milestones
2011
The founders get engaged and create Gemmyo
2014
Advertising campaign in Paris,
highlighted by a pink cat
2015
First store in the Saint-Germain-des-Prés
neighborhood in Paris
2017-2020
Stores open in Lyon, Toulouse, and
the 17th arrondissement of Paris
2021
First store opens outside of France, in Brussels
2023
With openings in Geneva, Aix-en-Provence, and Bordeaux,
the brand has 8 stores and unveils its first timepiece
2024
Gemmyo is broadening its global presence with a boutique opening in Tokyo and a Residence in Zurich
Nestled in a verdant setting in the heart of Paris's 5th arrondissement, the private mansion that houses the
Maison's head office has the aroma of the fine residences of the last century.