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Our
story
Our
story
“ Gemmyo is a love story.
When Charif proposed to me, we decided to choose my engagement ring together in Paris, where we were living.
That moment left us disappointed: the Parisian jewellers we visited offered a cold, intimidating, or simply outdated experience. We didn't recognise ourselves — neither in the tone of the brands, nor in the prices of their pieces.
We dreamed of a refined jewellery house, proud of its French craftsmanship, its precious and one-of-a-kind stones, yet without forsaking fair prices or an honest, warm approach.
A house of high standards, but sincere and independent in spirit.
Such a brand didn't exist yet.
So we set out to create it. ”
— Pauline Laigneau
An independent house
for 15 years
Gemmyo is an independent jewelry house that places intention at the heart of everything it does. Each of our pieces is the symbol of a moment that matters.
Since 2011, we have stood apart through a wide selection of coloured stones, 100% French craftsmanship, and consistently fair pricing.
We offer our clients a sincere and personalised experience, going against the grain of the industry's usual codes.
What defines us
Excellence
We work to deliver French craftsmanship and flawless quality at the most accessible price possible. We are not afraid to put in every effort required to achieve this. We hold ourselves to the same high standards as our clients hold us.
Sincerity
You may sometimes meet our founders working as sales advisors across all our boutiques. This is one example of the sincerity that guides our house. We treat our clients, partners and teams the way one treats a friend: with honesty, respect and consideration.
Independence of mind
Gemmyo belongs to no luxury group. Our founders came from outside the jewellery world and brought a fresh perspective to the craft. Our clients value this freedom of thought, for they too make their decisions with discernment and independence.
The Gemmyo
experience
Our boutiques are like no other.
Few pieces in the window, almost nothing kept in stock, no counter to wait at standing up, no salesperson eager to close a deal.
With us, the experience is different.
We welcome you into a space designed like a private apartment. Settled comfortably in a lounge, you have all the time you need to find the creation that is truly right for you.
Our advisors guide you with the sincerity and attention one would show a friend.
Discover our boutiquesHistory
Key dates
2011
The founders get engaged and create Gemmyo, on Rue de Seine, Paris
2014
Advertising campaign noted for its pink cat
2015
First boutique on Rue de Seine, in the Saint-Germain-des-Prés neighbourhood
2017-2020
Boutiques open in Lyon, Toulouse, and Paris 17th
2021-2024
With Tokyo, Geneva, Brussels, and the Zurich Residence, Gemmyo continues its international expansion and now counts 10 boutiques
2025
Opening of the Paris flagship at 74 Rue de Seine, 400 metres from the house's birthplace
2026
Gemmyo invests in a jewelry manufacturing workshop in France and celebrates 15 years of independence
Commitment and peer
recognition
From the very beginning, we chose to have all our jewelry made in France, by hand. A rare commitment that few houses — even among the oldest — can genuinely claim today.
This is what led the UFBJOP, the federation representing French jewellery worldwide, to invite us to join them.
Gemmyo is one of the few independent houses with a seat on its Board of Directors, contributing to shaping the future of French jewelry.
This commitment has led us to invest in a jewelry manufacturing workshop in France.
